Posted on January 19, 2010 in Other

The tips below will help you with social media marketing, especially if in the cannabis industry. These tips will help marketers in creating an effective and comprehensive social media marketing strategy.

1. Outlining Your Social Media Strategy

If you want your social media marijuana marketing campaign to succeed, you are going to need a strategy. This is the point where you have to think about the audience and what they are interested in. This is also where you will need to determine the social media platforms you are going to use, and what platform will be used for what.

This stage should also be where you establish social media guidelines or best practices, which will make sure all your staff members are going to be on the same page. According to WebCitz experts, it is a good idea to start identifying the potential targets, which is the demographic you are interested in reaching and the social media influencers you want to win over.

2. Setting Specific, Measurable Goals

After collaborating with experts from Ful.io to create a preliminary plan, the next step is to establish specific objectives for your social media marketing campaign.When you have clear goals and objectives, people involved with the campaign will know what it is you are trying to achieve and it can end up motivating them.

The best goals are the ones that can be measured and also realistic. Avoid generic goals such as ‘increasing followers on social media platforms’, instead, choose specific goals like ‘increase bookings through social media by 30%’. You need to keep measuring your progress against these goals so you can know what needs to be improved and whether what you are doing is working.

3. Optimizing Your Social Media Pages

Once you have come up with a social media strategy and goals, the next step will be optimizing the social media pages of the brandl. If you are in the hospitality industry, make sure you have helpful information listed on your social media pages. Make sure you have location details so visitors can see when they visit your social media page. It is important to have your content logically organized.

4. Being Consistent

Social media users like consistency and they don’t like it when brands use their platforms to promote content sporadically. You should have a plan on how you are going to post content instead of taking weeks before you post anything on your social media pages. When you don’t post for long then you start posting all over sudden, people are not going to engage.

Have a schedule that will guide you on when to post content, and try to follow it. Once your audience know when you post, they will be expecting content, and they will be more likely to engage and share it with their friends and followers

5. Taking Advantage of Paid Advertising

Many markers choose social media because they can get great results without having to spend any or very little money. Social media platforms such as Facebook are offering paid advertising options that can be very effective when used well. Explore these options so you can know whether they work for you or not.

Some of the benefits you can expect to get from paid advertising include re-targeting features, advertising to specific demographics, and also potential because social media platforms have a lot of users.

6. Engaging with Your Audience

Engaging with your audience is one of the most important social media marketing tips. Engaging with your customers will mean taking your time and responding to any questions they might have in a useful way. Interacting with users in the comments section gives you the chance of engaging with your target audience.

If you want to keep all your specific topics in a single place, consider using hashtags. Keeping track will be much easier. Users can also have an easier time because they can easily search using hashtags.